Here is a case study I did for my fraternity looking at our brand and our culture. Its an over all look at the nature of our brand and some examples of companies that have been successful in building strong brands.
Everyone likes to think that they are creative. That they too have the exploratory minds possessed by artist, writers, and inventors. Today, however creative has become an advertising buzzword that simply means new or different.
So what is Pristine illumination all about?
Its simply describes that which is original. Ideas and thoughts that are more limited in scope, and yet look at the world in a way that no one has thought of. It is symbolic of a bracket of imaginative students who visualize things quite differently than they appear in the real world. It is the underling theme behind a school established in creativity and dependant on innovation. It is simply what it is. A beacon of immaculate light that attracts some of the most peculiar people. The school is the Adcenter...the commitment is to excellence...and the journey has yet to be written.
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